Relaunching a Solar Brand
From new name to 1,950 leads a month
Suntria Solar (formerly Premiere Solar) needed a complete rebrand and market relaunch. I built the brand identity, designed a lead-generating website, and created the paid media and social campaign creative that drove nearly 2,000 quality leads per month across the Southwest.
The Challenge
Suntria Solar was relaunching. Formerly known as Premiere Solar, the company was repositioning under a new name and needed everything that comes with it — a brand identity, a digital presence, and a go-to-market creative system that could compete in one of the most commoditized industries in the Southwest.
They had a new logo and a name. That was it. No brand guidelines, no website, no visual system, no campaign assets. And they needed to stand out in a market where every competitor's messaging sounds the same: save money, go green, get a quote.
The brief was ambitious: build a brand from near-zero and launch it into a competitive solar market targeting homeowners across Arizona, New Mexico, and Southern California — with a website that could convert, creative that could scale, and a visual identity strong enough to hold across every channel.
My Role
I was contracted by AmbientSkies as the lead designer on the Suntria account, working alongside their internal marketing team and Suntria's in-house team of six. I owned brand identity development, website UX and visual design, paid media and social campaign creative, and branded collateral — essentially every designed surface the brand touched.
The Approach
The engagement started with a brand development phase. Working from the existing logo, I built the full visual identity system: color palette, typography, image application direction, and brand guidelines that would govern every touchpoint going forward. Voice and tone for the website and sales collateral were refined through close collaboration with AmbientSkies' copywriters.
From there, I designed a custom 10-page website in partnership with Suntria's sales team — built specifically as a conversion engine. The site walked residential and commercial prospects through the value of solar, integrated quote request forms and contact pathways, and connected to the marketing systems powering their lead funnel. Every page was designed to educate and convert, not just inform.
For the go-to-market push, I created 50+ social media and paid ad assets for a multi-month campaign — "The Evolution of Energy" — targeting Southwest homeowners. The creative was designed to differentiate Suntria in a crowded market by leading with modern lifestyle imagery and authentic employee storytelling rather than the generic stock photography that dominates the solar category.
Beyond digital, I designed branded collateral to match: sales presentations, apparel, hats, masks, and vehicle wraps applied across Suntria's entire fleet — giving the brand a physical presence that reinforced the digital one.
The Results
The brand system, website, and campaign creative I designed contributed to measurable business outcomes across the partnership:
~1,950 quality leads per month generated through the website and paid media campaigns.
~345,000 impressions per month across targeted campaigns in Arizona, New Mexico, and Southern California.
The website became the centerpiece of Suntria's sales funnel — the conversion point that turned campaign traffic into qualified prospects. The brand identity I built provided the visual foundation for an ongoing content marketing partnership that continued to scale with new campaigns launched twice per year.