Frito-Lay needed to train employees on navigating workplace change—a topic that usually lands as dry, forgettable corporate training. The goal was real behavior change: sharper communication, faster adaptation, and stronger coordination under pressure. The brief called for an experience employees would engage with, not endure, and one that worked across multiple team structures organization-wide.

As UX/UI designer and art director at Mindspace, I designed the game microsite and built the visual identity for the experience, along with the presentation deck and participant guides used to facilitate each session.

The creative concept was built around a fictional Flamin' Hot Cheeto pop-up restaurant — a timely tie-in to Frito-Lay's real-world pop-up activation.

Here's how it worked: teams of up to eight were assigned roles inside the restaurant, kitchen, front-of-house, management, and given time-regulated tasks to complete. Orders started simple and escalated. Each round introduced more complexity: harder orders, tighter timelines, deliberate disruptions designed to break their process and force real-time adaptation.

The game was intentionally designed to throw wrenches. Teams couldn't coast they had to communicate clearly, transfer information under pressure, and reorganize on the fly. That's where the actual learning happened: not from a slide deck, but from the friction of trying to keep a fictional restaurant running while the rules kept changing.

I designed the microsite across multiple pages with randomized gameplay elements, live timer countdowns, and progress meters that kept the competitive energy high throughout each session. The experience culminated in a knowledge check, a quiz participants needed to pass to complete the training.

The full deliverable set included the interactive microsite, an instructor-led presentation deck, and printed participant guides. Everything a facilitator needed to run the session from start to finish.