For this project, I undertook the task of establishing Suntria's brand from the ground up, facing the considerable challenge of building it without an existing website or photography assets.
Collaboration with the copywriter proved vital in capturing the essence of the brand's value proposition and articulating it effectively to the target audience. Beginning with the logo, I crafted a comprehensive brand guide to inform the design elements of the website.
Working closely with AmbientSkies, I received freshly produced video content and photography assets essential for all marketing materials. Seamlessly integrating these assets into my designs, I developed a final website prototype for client approval.
The newly designed Suntria website showcases a sleek, contemporary layout with striking visuals and dynamic background videos, providing an all-encompassing hub for solar power information and resources. Adopting a user-centric design approach, I highlighted their new brand identity while strategically integrating features and benefits throughout the web experience.
As the cornerstone of the company's brand awareness campaign, the website offers users a self-guided educational journey, granting easy access to crucial information on solar energy solutions.
In addition, I collaborated with AmbientSkies' copywriters to craft a comprehensive social media plan for a six-month brand awareness initiative. This entailed the creation of numerous tailored assets for launch, disseminated across multiple channels. Other branded collateral I created for Suntria included masks, hats, shirts, car wraps and more. Our focus extended beyond merely building the brand; we aimed to elevate Suntria's solar panel educational content, positioning the company as a leading authority in the industry.
