Curating this immersive narrative involved gathering a wealth of historic images, and product photography assets to weave into the experience. Drawing inspiration from the iconic cable bracelet's winding build-technique, the interactive journey intertwines significant dates with multimedia content.
First-hand user interviews, and archival documentation enriched the storytelling process, and ensured the knowledge checks aligned seamlessly throughout the experience.
Through a blend of videos, audio clips, and static imagery strategically presented to users, our content elements were absorbed sequentially, enhancing retention for the final knowledge check.
Delivery of two comprehensive learning modules—the Heritage Timeline experience and a Cable Bracelet-specific learning module—comprising over 100 individual learning screens and 300+ design assets.
This robust delivery provided new David Yurman employees with a captivating and informative onboarding journey, setting the stage for their engagement and success within the company; as well as in-store customers a luxurious look into the history, heritage and love story of David Yurman.
