As the Creative Director at 2U/edX, my dual purpose was to foster the professional growth of my design and production teams, while spearheading top-tier creative executions and industry-leading campaigns to propel the company and its university partners forward in the competitive online education landscape.
Managing the brand creative for over 200 partner universities, including esteemed institutions such as Harvard, Yale, and Oxford, demanded meticulous organization and coordination. Additionally, leading a team spread across different time zones and continents required innovative approaches to collaboration and project management.
In 2023, my team executed thousands of partner marketing assets, encompassing numerous digital ad campaigns for edX and university partners. These endeavors yielded remarkable results, with campaigns generating over $28 million in revenue.
Through streamlining creative workflows, integrating industry best practices, and fostering a collaborative environment, we consistently achieved impactful outcomes, propelling the company's growth trajectory. As we move into 2024, my team and I are poised to further expand our marketing efforts, continuing to lead the industry with innovative creative campaigns and transforming ambition into impact.
